TSCPA Social Media
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Social Media Guidelines
When engaging in communication through social media, remember that online communities are very powerful reputation builders for both individuals and companies. If you engage in TSCPA’s online community, you become part of TSCPA’s brand and reputation. Before posting or commenting on any TSCPA’s social media sites, familiarize yourself with policies of each website and continue to follow the AICPA’s Code of Professional Conduct and the laws and regulations governing Tennessee CPAs. TSCPA social media users are responsible for participating within TSCPA’s social media policies:
- Only authorized association members and TSCPA employees can create an official TSCPA social media platform. If you have a need for creating an official TSCPA site through LinkedIn, Twitter, Facebook or another social media platform, permission must be obtained from the TSCPA Board of Directors.
- Only authorized association members and employees should provide information regarding TSCPA social media posts and activity to the media. All media inquiries regarding TSCPA must be directed to the TSCPA communications manager.
- You accept full responsibility for any content you publish to a TSCPA social media site. When making posts to TSCPA social media sites, identify yourself and your role and use a disclaimer. Strive to add value by providing worthwhile information and perspectives, as content contained on TSCPA social media sites will be a reflection of the TSCPA brand.
- Do not post commercial messages regarding your company, including its products and/or services. TSCPA’s social media channels are not intended to be used for marketing purposes. Our bylaws prohibit the promotion of non-TSCPA continuing professional education and we offer a separate paid classifieds section for job postings. TSCPA staff and/or authorized social media administrators will delete any commercial content, if posted.
- Protect yourself and others. Do not post any personal, sensitive, confidential or proprietary information about TSCPA, its members, vendors, staff or any state CPA society. TSCPA social media sites are public sites.
- Always identify yourself. Use your real name - do not post anonymously or use pseudonyms. Identifying yourself will not only give you credibility, but will also help others know who to contact if they need further assistance with whatever conversation you’re discussing online.
- Recognize that everything you write or receive on a social media site is public. Anyone can access your activity on social media sites. Use the highest level of privacy tools available to control access to your personal activity when appropriate, but don’t let that make you complacent. It’s just not that hard for someone to hack those tools and make public what you thought was private.