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Wave of Change

Co-sponsored by the Educational & Memorial Foundation of the Tennessee Society of Certified Public Accountants and the Tennessee Chapter of the Healthcare Financial Management Association.

Healthcare Conference

Monday - Tuesday,
Nov. 30 - Dec. 1, 2009

Cool Springs Marriott
Franklin, Tenn.



Course Schedule
Hotel Information
Registration Information
4 Easy Ways to Register

This two-day conference is a must-attend event for the financial professional who works with healthcare providers. There are general sessions on matters of interest to all healthcare financial professionals and concurrent sessions on more specific issues of interest. There are topics of interest for those working with physicians, hospitals and other providers. This conference provides the latest information about the changes affecting the healthcare industry.

Exhibitors
ADP
Advanced Network Solutions
Cost Segregation Services, Inc.
ePartners
Fifth Third Bank
Gallagher Benefit Services, Inc.
Genworth
Kraft Healthcare Consulting, LLC
Lattimore Black Morgan & Cain, PC
Robert Half Management Resources
Lunch Sponsor
Lanyard Sponsor
Conference Co-sponsor

Course Level: Update
TSBA Subject Code: M/T/A/E
CPE Credit: 16 hours


Registration Fees:
by Nov. 15
after Nov. 15
Member Discount Fee
$335
$375
Conference Fee
$410
$450

Course Schedule:

Monday, Nov. 30
7:30 - 8 a.m. Registration/Continental Breakfast
8 - 8:05 a.m. Opening Remarks
8:05 - 8:55 a.m. 1. Where are We Going with Quality-based Compensation?
Carol Carden, CPA, Principal and Mark Browne, Principal, Pershing Yoakley & Associates, P.C., Knoxville, Tenn.
This session will discuss the latest collaboration models for hospitals and physicians centered around quality improvement. In this difficult conomic environment, physicians are seeking additional revenues, while hospitals are seeking clinical input to assist them in preparing and meeting their quality improvement goals as the transparency movement continues. Leading-edge organizations are learning how to accomplish both. During this session:
• Learn how to design an agreement that meets both the clinical and financial needs of your hospital organization,
• Understand how to develop quality metrics that are impactful and
• Learn how quality based compensation is determined.
8:55 - 10:10 a.m. 2. Healthcare Law Headaches
Denise Burke, Attorney, Butler Snow, Memphis, Tenn.
With or without the passage of a comprehensive healthcare reform bill by Congress this year, the delivery of health care in America will undergo fundamental change. Healthcare providers will be faced with regulatory changes at a startling pace that will impact their financial success and future viability. This session will address reform driven developments in fraud and abuse enforcement, onerous new reporting requirements regarding disclosure of financial relationships and new privacy and identity theft regulations that impact both healthcare providers and their CPAs.
10:10 - 10:25 a.m. Networking Break & Exhibit Viewing
10:25 - 11:30 a.m. 3. Washington Update
Senator Bob Corker is invited
An invitation has been extended to Senator Bob Corker to present and provide attendees with a Washington Update.
11:30 a.m. - 12 p.m. Lunch
12 - 12:40 p.m. 4. Healthcare Financing and M&A Update
Thomas C. Wylly II, Senior Partner, Brentwood Capital Advisors, LLC, Nashville, Tenn.
An investment banker’s perspective on the M&A and financing markets. What are the challenges companies are facing in financing acquisitions or selling in the current market environment?
12:40 - 1:30 p.m. (Concurrent Sessions)
5. The Revenue Cycle - A "Reformed" Approach

Melody Turner, Consulting Principal and David McMillan, Shareholder, Pershing Yoakley & Associates, P.C., Atlanta, Ga.
The session is designed to offer a look back into the healthcare policy events that have shaped and led up to the current Healthcare Reform debate. We will address the issues that surround and impact the revenue cycle in the changing environment, and offer insight into the challenges that healthcare providers are facing. The traditional revenue cycle that we have known has new risks, and those risks need to be managed. We will also offer a crystal ball glimpse into the basics of Healthcare Reform. Is it really Healthcare Reform? Yes…..and no.

6. The Changing Face of ASCs
Cynthia Y. Reisz, Attorney, Bass, Berry & Sims PLC, Nashville, Tenn.
The rapid growth of the ASC industry since 2000, coupled with countervailing forces, has created a need for ASC owners to explore other avenues for revenues. Declining reimbursement rates for certain specialties and efforts by hospitals to serve as a payor’s exclusive provider of outpatient surgery can make it difficult for ASCs to achieve their operating forecasts. This presentation will review some of the new opportunities ASCs are exploring, along with the roadblocks they encounter as a result.

7. Standards for Tennessee CPAs: Important Ethical Concepts, Principles and the Rules for CPAs in Tennessee
David Haddock, CPA, Director of Training, Lattimore Black Morgan & Cain, PC, Brentwood, Tenn.
CPAs are challenged with ethical issues throughout their professional careers, and often the path one should take is not apparent. In such situations, it is important to be knowledgeable with regard to the AICPA Code of Professional Conduct and its interpretations.

NOTE: This session satisfies one hour of general ethics requirement set forth by the Tennessee State Board of Accountancy for CPAs licensed in Tennessee.
1:55 - 2:45 p.m. (Concurrent Sessions)
8. TMA Update

Don Alexander, Chief Executive Officer, Tennessee Medical Association, Nashville, Tenn.
Join Don Alexander as he updates attendees on the activities of the Tennessee Medical Association over the last 12 months and what is coming down the pike.

9. THA Update
Craig Becker, President and CEO, Tennessee Hospital Association, Nashville, Tenn.
This will be a federal and state update.

10. Current Developments in the Nursing Home Industry
William C. Matheney, FHFMA, CPA, MBA, Shareholder Director, Matheney Stees & Associates PC, Chattanooga, Tenn.
The State of Tennessee’s budget woes have necessitated changes in every department, and TennCare is no exception. The state is currently studying ways to reform its payment to long-term care providers. The Long-Term Care Options Act is a little over a year old. The state is transitioning long-term care payment to the MCOs. The national economy has been in turmoil since last fall. Now, how do we as CPAs help our nursing home clients survive in this environment?

This session will look at these and other issues facing the industry and discuss how we as advisers can assist our clients in developing a survival strategy.
2:45 - 3 p.m. Networking Break & Exhibit Viewing
3 - 3:50 p.m. 11. Healthcare Internal Controls & Fraud
Rebecca Busch, RN, MBA, CPC, CCM, CFE, FHFMA, FIALCP, CEO, Medical Business Associates, Inc., Westmont, Ill.
Not a day goes by without some type of news item on issues related to healthcare reform and the impact of fraud, waste and abuse. This session will bring you up-to-date on the latest issues and internal control implications. This session will provide insight in evaluating if your organization is ready.
3:50 - 4:45 p.m. 12. The Eight Slippery Steps to Unethical Behavior
Patrick Kuhse, Ethics fellow for the University of Florida and Suffolk University’s Sawyer School of Management in Boston, Arlington, Va.
Have you ever driven over the speed limit or perhaps downloaded music and not paid for it? If so, then you know firsthand how hard it is to always stay within the law. This powerful business ethics keynote speech revolves around the thought processes that lead to unethical behavior. Ethicist and business speaker Patrick Kuhse uses his compelling life story to illustrate the eight critical thinking errors that lead to his becoming an international fugitive. Discussing each of these in-depth, he provides insight into common ethical dilemmas faced in business today.
Tuesday, Dec. 1
7:30 - 8 a.m. Registration/Continental Breakfast
8 - 8:05 a.m. Opening Remarks
8:05 - 9:45 a.m. 13. Technology Update
Randolph P. (Randy) Johnston
, MCS, MCP, Executive Vice President, K2 Enterprises, Hutchinson, Kan.
Are you trying to manage technology in this tight economy? What are the best new technologies to invest in? How can you stay up with the changes in technology? This session provides a valuable overview of the changes in technology that affect you today, as well as in the future. In this session, you will learn about hardware, software and strategic options that provide improved efficiency and productivity. You’ll learn how to compare those options and examine other strategic technologies that should be considered.
9:45 - 10 a.m. Networking Break & Exhibit Viewing
10 - 10:50 a.m. (Concurrent Sessions)
14. Hospital and Physician Arrangements - The Dos and Don’ts Under Federal Fraud and Abuse Laws
Julie Kass, Ober Kaler Attorneys at Law, Baltimore, Md.
This presentation will discuss the potential options for hospitals and physicians to work collaboratively including physician integration models and joint ventures between hospitals and physicians under the Stark and Anti-Kickback laws. Topics include pros and cons of physician direct employment by hospitals vs. group practice subsidiaries, compensation of physicians through personal services arrangements, "gainsharing" arrangements and difficulties for restructuring "under arrangement" deals after Oct. 1, 2009.

15. Standards for Tennessee CPAs: Important Ethical Concepts, Principles and the Rules for CPAs in Tennessee
David Haddock, CPA, Director of Training, Lattimore Black Morgan & Cain, PC, Brentwood, Tenn.
This session will familiarize and update participants with the Tennessee Accountancy Act and the roles and responsibilities of the Tennessee State Board of Accountancy. You will receive a review of the accountancy laws and rules, as well as the state laws and regulations regarding licensing, continuing education, peer review, disciplinary procedures and more. By increasing your knowledge and understanding of these laws and standards, you will be prepared to legally and ethically address challenges that may arise.

NOTE: This session satisfies one hour of Tennessee state-specific requirement set forth by the Tennessee State Board of Accountancy for CPAs licensed in Tennessee.
10:55 - 11:45 a.m. (Concurrent Sessions)
16. Healthcare Tax Update
Susan P. Clark, CPA, FHFMA, Senior Manager, Healthcare Tax Services and W. Edward Phillips, CPA, Shareholder, Tax Services, Pershing Yoakley & Associates, P.C., Atlanta, Ga.
In this session, we will discuss practical issues on completing Schedule H and Schedule J of the revised Form 990, including lessons learned during the process. We will also provide updates on other healthcare tax issues.

17. CMS’s Recovery Audit Control Program (RAC): Illusion vs. Reality
David Whittaker, Director, CHS Central Appeals, Community Health Systems, Franklin, Tenn.
CMS giveth and CMS taketh away; blessed be the name of CMS. The Centers for Medicare and Medicaid Services (CMS) fund healthcare for the elderly, disabled and economically challenged. CMS has long believed that payments made to hospitals and other healthcare providers are incorrect and result in the loss of billions of dollars each year. In an attempt to uncover economic abuse and recover "misappropriated" funds, Congress passed the Tax Relief and Health Care Act of 2006 (TRHCA), which mandated Recovery Audit Contractors (RAC). The Contractors are positioned to intensely and retrospectively audit billing, coding and medical necessity of Medicare claims. The healthcare industry is threatened with the loss of billions of revenue dollars sorely needed to maintain, repair and advance quality healthcare in this country. Considering the start-up problems the RACs have experienced, which have already delayed the program for over a year from its mandated implementation, will CMS be able to successfully comply with Congress’s mandate? And if it does, will the industry be able to sustain the level of care currently provided? Attendees will gain an understanding of the dilemma in which healthcare providers find themselves.
11:45 a.m. - 12:15 p.m. Lunch
12:15 - 12:45 p.m. 18. Luncheon Speaker - Home Technology
Randolph P. (Randy) Johnston, MCS, MCP, Executive Vice President, K2 Enterprises, Hutchinson, Kan.
What are the right technologies to consider for your home? Do you have an interest in high definition video, plus ease of access to video technology? How about photography and digital printing? Computers? Internet access? This session will provide a briefing on the best of the best technology for use in your home.
12:45 - 2 p.m. 19. Staying Afloat in Medicare
Greg McKinney, MD, MBA, Senior Contractor Medical Director, Cahaba GBA, LLC Birmingham, Ala.
Medicare is now more than ever experiencing tidal waves of change from the implementation of RACs and the finalization of Medicare Contracting Reform. Attendees will get an overview of the most recent changes in Medicare Contracting, the operations within a Medicare Administrative Contractor (MAC) and some recent coverage changes under Medicare.
2:30 - 2:45 p.m. Networking Break & Exhibit Viewing
2:45 - 3:35 p.m. (Concurrent Sessions)
20. Accounting Update
James D. Arnold, CPA, CFE, CBA, CMA, Audit Shareholder, Pershing Yoakley & Associates, P.C., Knoxville, Tenn.
"You have to know accounting. It’s the language of practical business life." (Charlie Munger) While Munger is right, it is very difficult for anyone to "know accounting" due to the constantly changing rules and regulations. The purpose of this session is to provide an overview of recent guidelines issued by the Financial Accounting Standards Board and others with an emphasis on how they may impact health care providers.

21. EMR: Tying Patients Closer to Your Practice
Randolph P. (Randy) Johnston, MCS, MCP, Executive Vice President, K2 Enterprises, Hutchinson, Kan.
You understand billing and paperless systems, so what’s the next key to your business? Electronic Medical Records are what your clients need and want. What are the implications and advantages of offering this additional service to your clients?
• Learn why you need to get in the EMR business
• Protecting your practice and the client
• Understanding operational considerations
• Learn the level of expertise and integration you need
• Marketing your new offering
3:35 - 4:25 p.m. 22. An Anatomy of the Recession, 2009
G. Anthony (Tony) Spiva, Ph. D., Professor Emeritus, University of Tennessee, Knoxville, Tenn.
Recessions are difficult to forecast and seeking a single cause is fruitless. Once underway, recessions unfold in a highly predictable way. We will look at the recession and forecast its path for the next 12 months.
4:25 p.m. Evaluations/Conference Adjourns

Hotel Information:

Reservations may be made at the Cool Springs Marriott at a rate of $159 by calling 615/ 261-6100. Please indicate that you are with the Tennessee Society of CPAs when making your reservation.


Registration Information

Enroll soon because space is limited. Register by Nov. 15 to pay the discounted registration fee. Registrations must be received seven days prior to the event in order to guarantee a seat and course materials. Allow approximately one week for receipt of confirmation.

Cancellations and Substitutions: Cancellations received by Nov. 22 will be assessed a $30 administrative fee. Cancellations received between Nov. 22 and Nov. 29 will be subject to a cancellation fee of 50 percent of the program fee. No refunds are given on or after the date of the program. A $30 administrative fee will be assessed for all substitutions and transfers. Registrants may substitute another individual up to the day before the conference. TSCPA must be notified in advance to ensure proper CPE credit.

Registration Fee Includes: conference, session highlights, continental breakfast, lunch and refreshment breaks

Suggested Dress: business casual.

TSCPA provides you with a Proof of Attendance that serves as your permanent record of participation. The Proof of Attendance, noting the credits earned, will be e-mailed within two weeks of the program.

If you have special needs under the Americans with Disabilities Act, please attach a written description or call the society office at 615/377-3825.


4 Easy Ways to Register

By Internet
Online registration

By Fax
615/309-8054 or 615/377-3904

By Mail
Mail completed registration form and payment to:
Educational & Memorial Foundation of TSCPA
201 Powell Place, Brentwood, TN 37027

By Phone
1-800/762-0272 or 615/377-3825

This conference is presented by The Educational & Memorial Foundation of the Tennessee Society of Certified Public Accountants, the TSCPA Healthcare Conference Committee and the Tennessee Chapter of the Healthcare Financial Management Association.

© Tennessee Society of Certified Public Accountants
201 Powell Place • Brentwood, TN 37027
Phone: 615/377-3825 • Fax: 615/377-3904
Toll Free: 1-800/762-0272

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