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Someone to Trust

Personal Financial Planning Conference

Oct. 30, 2009
TSCPA Meeting Center
Brentwood, Tenn.


Printable Registration Form

TSCPA has designed a conference recognizing the need for specific information and training directed toward professionals involved in personal financial planning for clients. The conference will feature speakers known both locally and nationally for their expertise in the personal financial planning industry.

Conference Highlights:

  • Research and Portfolio Design, Construction and Management topics
  • Increasing Tax Efficiency of Investments
  • Moss Adams Survey - Executive Summary Overview
  • Asset Allocation and Diversification
  • Investment Advice
  • Marketing and Business Development

Course Level: Update
TSBA Subject Code: M
CPE Credit: 8 hours

Registration Fees:
Oct. 15
After Oct. 15
Member Discount Fee
$245
$285
Conference Fee
$320
$360

Hotel Information:

A limited block of rooms has been reserved at the Courtyard by Marriott Brentwood at a rate of $89. Reservations may be made by calling 1-800/321-2211. Please reference the TSCPA Personal Financial Planning Conference when making your reservation to ensure you receive the group rate.


Schedule at a Glance

Friday, October 30
7:30 - 8 a.m. Registration/Continental Breakfast
8 - 8:05 a.m. Opening Remarks
8:05 - 8:55 a.m. Basics of ETFs
Jillian DelSignore, CIMA, Business Development Officer-Principal, Barclays Global Investors iShares, Chicago, Ill.
Exchange Traded Funds (ETFs) are an investment tool for a wide spectrum of investors, both individual and institutional. They can be used in a variety of investment strategies from the traditional to the non-traditional. In the "Basics of ETFs" we will discuss the growth of ETFs in the marketplace and ways to utlilize them as a component of portfolio construction. This is your chance to learn more about the growth of ETFs and the engine that drives their unique benefits.
8:55 - 9 a.m. Change Break
9 - 9:50 a.m. Adding Advisement Services to Your Practice
Vic Butcher, CPA, LUTCF, Butcher Financial Services, Cordova, Tenn.
Butcher will discuss the pros and cons to adding investment services to your CPA practice. He will tell you how to begin, the tests that are required and various compliance issues that you will need to address when adding investment vehicles to your clients' portfolios.
9:50 - 10:05 a.m. Networking Break & Exhibit Viewing
10:05 - 10:55 a.m. Building Better Portfolios in Uncertain Times: Putting Clients on Firm Footing
Session Presented by Goldman Sachs Asset Management
We are emerging from a time of considerable stress and uncertainty in the financial markets. How should investors be building their nest eggs for the long run to withstand - and perhaps capitalize on - the market chaos? We will discuss several practical and surprisingly straightforward ways of enhancing and diversifying portfolios through a "core and satellite" investment philosophy.
10:55 - 11 a.m. Change Break
11 - 11:50 a.m. Positioned for Recovery: Portfolio Strategies for Today's Market
Michael J. Purifoy, CPA, CFP, Investment Management Consultant, RJFS, Southwestern Investment Services, Inc., Franklin, Tenn.
From October 2007 to March 2009, the stock markets in the United States plummeted more than 50 percent from their peak values. In this session we will address how we got into our current economic situation, and we will also analyze the severe economic downturns of the past and the recoveries that followed. We will address investors' concerns about how to navigate a chaotic investment market in order to achieve one's financial goals. Attendees will learn the clear truth about economic downturns and be equipped to successfully guide themselves and/or their clients through the next inevitable downturn.
11:50 a.m. - 12:20 p.m. Lunch
12:20 - 1:10 p.m. Increasing the Tax Efficiency of Your Investments
John M. Smartt, CPA, Owner, Financial Counseling & Administration, Knoxville, Tenn.
Minimizing federal and state income taxes can increase the speed at which investments compound in value, increasing wealth faster. This presentation will include a study by the Vanguard Group, which quantifies the problem and provides solutions. Real life examples from professional investment management practice will be provided. The result is an investment approach which you can implement for yourself, your employees and your investment management clients.
1:10 - 1:15 p.m. Change Break
1:15 - 2:05 p.m. Portfolio Construction
Don Bennyhoff, CFA, Senior Investment Analyst, The Vanguard Group, Malvern, Penn.
Most investment portfolios are designed to meet a specific future financial need - either a single goal or a multifaceted set of objectives. To reach those goals and objectives, a disciplined method of portfolio construction must be established that balances the potential risks and returns of various types of investments. This presentation discusses the five major investment decisions that need to be made, in successive top-down order, in the portfolio construction process:

1. Asset allocation - Choosing asset-class weights: equities, fixed income, cash and so on.
2. Sub-asset allocation - Choosing investments within an asset class, such as U.S. or international equities; or large-, mid- or small-capitalization equities.
3. Active and/or passive allocations - Choosing indexed and/or actively managed assets.
4. Asset location - Deciding on the placement of investments in taxable and/or tax-advantaged accounts.
5. Manager selection - Choosing individual managers, funds or securities to fill allocations.

The top-down order in which these decisions are made is important in establishing a wellconstructed portfolio, because the asset allocation decision is the most important determinant of both the return variability and the long-term total return of a broadly diversified portfolio.
2:05 - 2:20 p.m. Networking Break & Exhibit Viewing
2:20 - 3:10 p.m. Moss Adams Survey
Sal Geraci, MBA, CFP, CPA, HHM Wealth Advisors LLC, Chattanooga, Tenn.
The AICPA/Moss Adams CPA Financial Planning Practice Study, released in April, 2008, is the first joint survey of CPA financial planning and investment advisory practices. This study addresses performance and other operational characteristics in the CPA/advisory industry and identifies industry trends and practices of the most successful firms. This session will cover the key highlights and trends from the Study Report.
3:10 - 3:15 p.m. Change Break
3:15 - 4:05 p.m. Diversification and Asset Allocation - What Have We Learned?
William T. Spitz, Principal, Diversified Trust Company, Nashville, Tenn.
We are hopefully exiting a traumatic recession and a steep decline in virtually all of the world's capital markets. What can we learn from this painful period about investment strategy and portfolio structuring? Have the basic rules changed? Do existing models work? Do we need new approaches? Or, do we simply need to re-learn some good old fashioned financial principles? Here's your chance to step back from day-to-day fluctuations in markets and think carefully about the future of money management.
4:05 p.m. Evaluations/Conference Adjourns


Registration Information

Enroll soon because space is limited. Register by Oct. 15 to pay the discounted registration fee. Registrations must be received seven days prior to the event in order to guarantee a seat and course materials. Allow approximately one week for receipt of confirmation.

Cancellations and Substitutions: Cancellations received by Oct. 22 will be assessed a $30 administrative fee. Cancellations received between Oct. 23 and Oct. 29 will be subject to a cancellation fee of 50 percent of the program fee. No refunds are given on or after the date of the program. A $30 administrative fee will be assessed for all substitutions and transfers. Registrants may substitute another individual up to the day before the conference. TSCPA must be notified in advance to ensure proper CPE and CFP credit.

Registration Fee Includes: conference, session highlights, continental breakfast, lunch and refreshment breaks

Suggested Dress: business casual.

TSCPA provides you with a Proof of Attendance that serves as your permanent record of participation. The Proof of Attendance, noting the credits earned, will be e-mailed within two weeks of the program.

Certified Financial Planners/CE Credit: TSCPA has received approval by the Certified Financial Planner Board of Standards to offer courses for Continuing Education (CE) Credit. If you are a Certified Financial Planner and would like to receive CFP/CE Credit for courses you attend, you must advise the TSCPA in advance of attending the course.

If you have special needs under the Americans with Disabilities Act, please attach a written description or call the society office at 615/377-3825 or 1-800/762-0272.


4 Easy Ways to Register

By Internet
Online registration

By Fax
615/309-8054 or 615/377-3904

By Mail
Mail completed registration form and payment to:
Educational & Memorial Foundation of TSCPA
201 Powell Place, Brentwood, TN 37027

By Phone
1-800/762-0272 or 615/377-3825
Printable Registration Form

This conference is presented by The Educational & Memorial Foundation of the Tennessee Society of Certified Public Accountants and the Personal Financial Planning Committee.

© Tennessee Society of Certified Public Accountants
201 Powell Place • Brentwood, TN 37027
Phone: 615/377-3825 • Fax: 615/377-3904
Toll Free: 1-800/762-0272

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