Branding for Accountants

OL178-18  |  On Demand Course  |  Update  |  Self-Study


Technology is commoditizing the accountant's role. While this may seem daunting, it is also an invitation to accountants to evolve and create a career they truly love. Whether you work for a firm, or have your own practice, you must learn how to be more than just a number cruncher. You have to think outside the box and add your personal flair. 

In this interactive presentation, Danetha will go over how technology is impacting the role of accountants and share the new skills you need to develop. You will learn how to articulate your unique skills and personality to attract your ideal clients, and the #1 secret to becoming a respected thought leader in your area of expertise. At the end of this presentation, you will walk away with the exact steps to take to create a thriving accounting career.

This course was recorded at the 2018 Women's Career Summit.  Discounted bundle option available here.


Number of Credits Type of Credits
2.00 Communications and Marketing

Designed For








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Danetha Doe

Danetha Doe is a top-name speaker, strategist and business development consultant. She has led business development workshops for Grant Thornton, the Ohio Society of CPAs and many more. Danetha's podcast, Future of Accounting, is the #1 podcast for young accounting professionals. She has worked with professional athletes, celebrities, private equity firms and Fortune 500 companies including Google and Audi. Danetha was named a Top 40 Under 40 Accounting Professional by CPA Practice Advisor and a next-generation accountant by Quickbooks. Her work has been featured in Huffington Post Live, Entrepreneur, Accounting Today, Elle and Cosmopolitan.

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