Market with Generational Intelligence
OL119-17 | On Demand | Update | Self-Study
From Millennial and Gen X to Boomer and Gen Z, each generation listens for its trigger words and signature tone in your brand messaging. If they hear it, you’re in. If not, they look elsewhere. In this interactive session, Amy will reveal crucial values and surprising trends that drive brand relationship and brand loyalty for each generation in your multi-gen market.
This video was recorded at the 2017 Women's Career Summit.
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Amy J. Lynch
Amy Lynch speaks from experience. She has built businesses and sold them. Along the way, she managed and has been managed by 4 very different generations. She brings that hard won experience along with been there humor to every keynote.
Her interactive sessions help companies develop Generational Intelligence to harness the energy of this phenomenal period of change and disruption. She is the author of Harness the Bang of Change: How to Use Generational Intelligence to Lead, Market and Innovate.
Amy is an entrepreneur, stand-up comic and triathlete. She brings all that to the stage, along with a deep understanding of the generations that make up organizations. People come into her sessions saying, “That generation drives me crazy,” but leave saying, “I can work that.”
Amy has spoken to 100s of groups from MTV and Mental Floss to Reynolds, Boeing and the staff of the U.S. Senate. She has been quoted in Entrepreneur, The Washington Post, USA Today, Boston Globe, Huffington Post and NBC Evening News, among others.Back to Facilitators