Webinar: Surgent's Engagement and Client Retention Best Practices

WS1865  |  Course  |  Basic  |  Scheduled

Description

Positive client relationships require work. Miscommunication, unrealistic expectations, and differing personality styles may strain a client's relationship with professional advisors. Fortunately, there are tested strategies that foster and strengthen client relationships. Creating appropriate boundaries early on is one of many effective strategies that can help.

This course explores actions accounting and finance professionals can take to create and grow their client relationships. This webinar provides actionable insights on how to engage new and old clients alike. Strained client relationships can harm both the client and the firm's profitability. Yet automation, for example, allows some firms to remain more engaged while others miss the mark. There is a science underlying client retention that involves understanding the client journey, ensuring consistent client interactions, and equipping employees with the tools needed to satisfy client needs. Understanding these skills should help you protect the relationships that sustain your business.

Credits

Number of Credits Type of Credits
1.00 Business Management & Organization
1.00 Communications & Marketing

Designed For

Accounting and finance professionals seeking to understand how to engage and retain clients

Prerequisites

None

Highlights

  • Managing client expectations
  • How automation improves client engagement
  • Understanding the role of feedback systems
  • Seeking referrals
  • Building client loyalty
  • Customer retention marketing
  • Expanding services offered to clients
  • Knowing when it is appropriate to enter new markets

Objectives

  • Create and implement a client retention strategy
  • Create content to educate clients
  • Track customer retention metrics
  • Leverage employee engagement with clients
  • Map your customer journey
  • Understand the role of technology in improving client retention

Preparation

None

Notes

This webinar is provided by Surgent. After registering for the course, you will receive an email from Surgent with instructions for logging in to the webinar and obtaining your eMaterials.

You may confirm that your computer meets the minimum requirements by visiting: https://www.surgentcpe.com/webinartest/.

Prices

Member (Early Bird)
$119.00
Non-Member (Early Bird)
$119.00
Member
$119.00
Non-Member
$119.00
Your Price: $119.00

This is your base price and does not reflect any additional session fees, optional add-ons, or guest registrations.